Swatch Group in the footsteps of James Bond
15-09-2018
Not exactly very recent news, but we've been very busy at the shop this summer. We just read that the Baselworld fair will have to do without its lead actor, the Swatch Group. And this contains no less than 18 brands: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik Flak.
The group will stage its own exclusive events from now on. If you've got the locations and biggest parties from the 'James Bond' movies in mind, you're pretty close.
Who knows, other brands might follow their lead. To be continued?
